There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time.
Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia.
The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8.
In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements.
Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia.
The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8.
In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements.
Automobile Advertising of the Year Winners Announced
New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor.
Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.
"This year's diverse range of international winners are a reflection of how the auto industry and the NAIAS have become even more global," said Yash Egami, director of content at The One Club and producer of the Automobile Advertising of the Year Awards. "We received submissions from 16 countries, with winners coming from Sweden, Australia, China, France and the U.S."
"The One Show Award winners are as diverse as the brands they represent," said Scott LaRiche, NAIAS Show Chairman. "The winners have a lot to celebrate. The global marketing community is a creative force that delivers the key product messages that drive the industry."
The list of winners, which features creative work from domestic and international agencies and automotive brands, are as follows:
Broadcast TV
Audi of America "The Scripted Life" – Venables Bell & Partners
Hyundai Motor America "Dad's Sixth Sense" – INNOCEAN USA
Toyota Hilux "Unbreakable Drivers" – Saatchi & Saatchi Australia
Online Video
Volvo Trucks "The Epic Split" – Forsman & Bodenfors
Interactive
Honda "The Other Side" – Wieden+Kennedy
Experiential Advertising
Volkswagen "Eyes on the Road" – Ogilvy Beijing
Print/Outdoor
Jeep "Upside Down" – Leo Burnett France
BMW North America's "Hello Future" by kbs+ won the Public Choice Award.
Visit automobile.oneclub.org for more information on the Automobile Advertising of the Year Award. Email pablo@oneclub.org to request images of the print/outdoor winner.
About The One Club
The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
You can follow The One Club online at www.oneclub.org, on Facebook and at Twitter.
About the North American International Auto Show
Now in its 27th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.
New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor.
Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.
"This year's diverse range of international winners are a reflection of how the auto industry and the NAIAS have become even more global," said Yash Egami, director of content at The One Club and producer of the Automobile Advertising of the Year Awards. "We received submissions from 16 countries, with winners coming from Sweden, Australia, China, France and the U.S."
"The One Show Award winners are as diverse as the brands they represent," said Scott LaRiche, NAIAS Show Chairman. "The winners have a lot to celebrate. The global marketing community is a creative force that delivers the key product messages that drive the industry."
The list of winners, which features creative work from domestic and international agencies and automotive brands, are as follows:
Broadcast TV
Audi of America "The Scripted Life" – Venables Bell & Partners
Hyundai Motor America "Dad's Sixth Sense" – INNOCEAN USA
Toyota Hilux "Unbreakable Drivers" – Saatchi & Saatchi Australia
Online Video
Volvo Trucks "The Epic Split" – Forsman & Bodenfors
Interactive
Honda "The Other Side" – Wieden+Kennedy
Experiential Advertising
Volkswagen "Eyes on the Road" – Ogilvy Beijing
Print/Outdoor
Jeep "Upside Down" – Leo Burnett France
BMW North America's "Hello Future" by kbs+ won the Public Choice Award.
Visit automobile.oneclub.org for more information on the Automobile Advertising of the Year Award. Email pablo@oneclub.org to request images of the print/outdoor winner.
About The One Club
The One Club, producer of the prestigious One Show and Creative Week, is the world's foremost non-profit organization recognizing creative excellence in advertising and design. The One Show honors the best work across all disciplines, including Advertising, Interactive, Design and Branded Entertainment. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
You can follow The One Club online at www.oneclub.org, on Facebook and at Twitter.
About the North American International Auto Show
Now in its 27th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most - up close and in one place. Administered by Executive Director Rod Alberts, the NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.
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