With Super Bowl LVI in the books, we're looking back at 2022's automotive Super Bowl commercials. While we didn't get the level of Scandinavian silliness we saw in 2021, we did get some pleasant surprises, including a rather touching Sopranos reference care of the new Chevrolet Silverado EV. Here's our round-up of the automotive commercials that made the big game in 2022:
Kia
Kia's spot (not sorry) features a robot dog yearning for a better life, which just might be offered by Kia's new all-electric EV6.
Nissan
Nissan called on existing brand ambassador Brie Larson and comedian Eugene Levy with some help from Catherine O'Hara, Dave Bautista and Danai Gurira to promote the new Z sports car and Ariya EV.
GM
Dr. Evil (EV-il, in this instance) has taken over General Motors, and he's going to destroy the world by saving it. The "Austin Powers" baddy gang returns, including Rob Lowe, Seth Green and Mindy Sterling. RIP Verne.
On a more somber note, Sopranos child stars Jamie-Lynn Sigler and Robert Iler both made an appearance in a remake of the series' main title sequence featuring a Silverado EV.
BMW
BMW enlisted the help of Arnold Schwarzenegger (Maybe he got bored shilling for Mercedes?) as Zeus and Salma Hayek as Hera for a commercial that really doesn't seem to be about cars until the very, very end, but we get some more rolling footage of the new iX.
Toyota
Toyota's ad push seems like it would be equally at home in the Olympics as at the Super Bowl, but given the timing of both, we can forgive the approach. There's a "Keeping up with the Joneses" theme to this year's spots, as Tommy Lee Jones, Rashida Jones and Leslie Jones all have some fun behind the wheel of some Toyota trucks.
Polestar
Polestar erred on the side of minimalism for its big game debut, but the EV builder pulled no punches either. VW ("No dieselgate") and Tesla ("No conquering Mars") each took one on the kisser in this no-nonsense (again, not sorry) promo.
Carvana
Carvana follows a customer who has been "driven happy" in its latest spot.
Vroom
Meanwhile, Vroom focused more on the typical frustrations of selling a car and how online services can make them simpler.
WeatherTech
WeatherTech might be coming in the night for your footwell measurements.
Wallbox
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