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Official
Daimler to cut costs by 20%, will focus on going even more upscale

All part of a plan to boost its profit margin

Daimler said on Tuesday it will cut fixed costs, capex and research and development expenditure by more than 20% by 2025 compared with 2019 levels as part of a strategy overhaul to reposition Mercedes-Benz more upmarket as a luxury brand. The company’s ambition is to achieve a double-digit return on sales margin by doubling sales of Maybach branded cars, and ramping up sales of AMG and G-Wagon derivatives of the Mercedes brand, Daimler said. "We will pursue higher portfolio profitab

ETC
Daimler pins profit revival on new Mercedes-Benz S-Class

'An important driver of image and ... the largest source of profits'

Daimler was set on Wednesday to launch the new model of its Mercedes-Benz S-Class luxury sedan, which it hopes will help return the German carmaker to profitability next year after the coronavirus pandemic slashed demand for high-end vehicles. Daimler has launched a new S-Class every seven years for decades but this year's launch of its most profitable model is particularly important for the company as it battles the fallout from the pandemic and a costly switch to electric cars. "The S-Class

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