Electric motorcycle revolution means business not-as-usual
Looking back, 2009 may be seen as the year that electric motorcycles began their rise to market dominance. If that is to happen, the start-ups in that sector will have to be successful in the execution of their various business models. What they are trying to do with the motorized two-wheeler is more revolutionary then evolutionary and so their approach to the market must be distinct, perhaps diametric to that of the companies that currently occupy the landscape. In a series of articles at