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Datsun brand likely doomed as Nissan right-sizes from Ghosn's grand plan

'We need to chart a recovery, but the rot goes deep'

Nissan Motor Co Ltd is likely to axe its Datsun brand, drop some unprofitable products and close a number of assembly lines worldwide as it seeks to boost profits by getting smaller, two company sources with direct knowledge of the matter said. Known internally as the "performance recovery plan", the proposed steps mark a sharp break with Nissan's strategy under ousted leader Carlos Ghosn, who pursued ambitious vehicle sales targets in the United States and other major markets. The plan is the

ETC
Junkyard Gem: 1974 Datsun B210 Fastback

Nissan's big-selling, sporty-looking commuter car of the middle 1970s.

Better-looking than the Toyota Corolla, more reliable than the Chevrolet Vega, and nearly as cheap as the Volkswagen Super Beetle, the Datsun B210 sold in vast numbers in California. This one had a long run, and now it is set to be crushed, shredded, melted down, and shipped to a steel factory in China.

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